Respond to Commission Resistance
- Presenter(s): David Knox
- Session Length: 60 minutes
- Date: Nov 9, 2024
One of the greatest challenges a real estate agents face is the request to cut their commission. They face two fears: holding firm and losing the listing, or cutting and losing profit. In this seminar agents will learn how to first deliver value, then present it in a way that sellers accept that value and agree to pay the fee. In this post-commission lawsuit climate, agents must to differentiate between being negotiable and firm.
